EUG TU Darmstadt 

Graphic Design and Coporate 2021

In 2021, Professor Elke Reichel was appointed to the Chair of Architectural Design and Building Typology at TU Darmstadt. To accompany the launch of the new chair, I developed its visual identity and graphic communication system.

The challenge was to create a coherent design language that could unify the chair’s diverse formats. I designed a family of abstract graphic forms that serve as recurring visual elements across all media. These shapes can be combined with project-specific imagery, colors, and content, creating a flexible system that balances consistency and individuality.

The resulting identity was applied across posters, social media, publications, excursion guides, websites, and internal communication. The graphic system continues to be used by the chair today, providing a lasting and adaptable framework for its visual communication.